What’S Included In A Media Kit?

What is a media kit in PR?

Also known as media kits, well-developed press kits provide a one-stop information source for reporters.

They also provide PR staff opportunities to engage reporters.

By providing thorough background, a neatly packaged press kit improves the likelihood that the media will cover the organization and the product..

How much does an electronic press kit cost?

The costs for these printed kits range from $700 to $5000…and that’s just for the design. You can tack the cost of printing on top of that. An electronic press kit (EPK) comes in digital format such as a website, email or downloadable file.

How do I ask for a media kit?

Invite brands to request one: On your PR/Advertising page, encourage brands to contact you and request a media kit. Take them to conferences: Print your media kit out and hand them out to brands you really connect with. Do NOT pass your media kit around like a flyer!

What do you know about social media marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. … The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

What is social media kit Fiverr?

A social media kit is a collection of branded material for your social media account (ex: custom branded graphics that can be used for an instagram story or facebook post…) Fiverr has logo design starting at just $5. … A social media kit will allow you to have materials to post for multiple social media platforms.

How do I create a media package?

A step-by-step guide to creating a powerful press kitOverview: Give a brief summary. … Press Releases: List a few notable milestones. … About: Highlight additional information. … Audience: Visualize your market. … Resources: Include all useful materials. … Media Assets: Provide high-quality images. … Founders: Include a short bio.

How long should a media kit be?

Try not to make it more than three paragraphs for each person. A media release: Journalists will want to know what is going on and have some details about the event. Your media release should include quotes from the person who is available for interview.

What is a media kit template?

Media kits are documents that give helpful information and statistics about the blog and help journalists and brands understand more about who you are, what you do and who you appeal to. …

Are press kits still relevant?

In fact, some companies now require press materials to exist solely in a digital format to help reduce paper consumption and costs. … Like its printed counterpart, the goal of the electronic press kit is largely still the same – to help members of the media develop stories related to a client, product, service or event.

What should be included in a press release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

What is a media kit for magazine?

A magazine media kit is a document that provides advertisers and advertising agencies with information on a magazine’s readership, advertising rates, editorial policy and production requirements.

How do you create an EPK?

How do I create an EPK?Sign up for Sonicbids. The Sonicbids EPK makes consolidating all your information and submitting it to promoters easier than ever. … Start with the basics. … Organize your calendar. … Connect your EPK with all your social media. … Add high-quality songs, photos, and videos. … Apply for opportunities.

What is a media kit used for?

A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use.

What is included in social media kit?

A typical media kit should contain:Contact details of anyone of relevance and especially a person who can be interviewed.Interesting information about the company, founder, products, anything that can be used to tell your story and make a connection with customers.High-resolution images that can be used by the media.More items…•

What is a media kit for Instagram?

What is an Instagram media kit? A media kit is like a CV for your Instagram career. It is a document that tells brands everything they need to know about you, your influencer achievements and key Instagram stats. Like a resume or CV, it can be as short as one page or multiple pages long.

What should be included in a media kit?

Below is a list of must haves and optional sections of your media kit:Professional Photo of You (required) … Your logo or a header of your blog name (required) … About Me Section (required) … Social Media/Blog Stats (required) … Your Rates (optional) … Audience Demographics (optional) … Brands You’ve Worked With Before (optional)More items…•

How much should a media kit cost?

Press kits $125 high/hour, $53 low/hour, $85 average/hour; $5,000 high/project, $1,000 low/project, $2,334 average/project. Press/news release $100 high/hour, $23 low/hour, $62 average/hour; $1,000 high/project, $75 low/project, $305 average/project.